Three colorful coffee or tea bags from 'The Grind' brand with different blends, arranged in front of a plain background.

The Grind

The Grind

The Project

The Grind is an emerging coffee brand serving up the best blends to really wake you the f**k up. With a mission to blend music and caffeine into unique flavours and hauling the cool kids to get out and get grinding. The goal was to design an identity that felt witty, fun and bold.

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Every creative choice was made to highlight the brand’s upbeat aesthetics and bold personality, helping The Grind stand out in a heavily saturated market.


A bottle and a small container of cold brew coffee from THE GRIND, with the phrase "Heaven is a house blend" written in bold black letters at the top.
A street scene with palm trees, buildings, cars, and a cloudy sky. Overlaid with black text reading 'THE END'.

The Grind's Heart

Every brand has a heart: its own personality, perspective, and way of saying THIS IS ME. The job of each design is to bring that heart front and centre. Here's some decisions we made based on The Grind's Heart

Unique

A hand drawn logo was created to give a fun unique feel while still keeping the logo clean and legible.

Bold

Bold hand drawn icons and bright colours work together to showcase this brand's desire to stand out from their competitor.

Witty & Fun

Mixing music reference into their products and advertising the brand connects to their target audience before they've even picked up the product.


Line drawing of a palm tree, sun, coffee bean, sunset, sunshine, and a hand making a shaka sign on a light green background.
People skateboarding and walking at a skate park near the beach at sunset.
Text reading 'The Grind' with a stylized hand making a peace sign in the bottom right corner.
A black label with a white logo and text that reads 'The Grind' and a palm tree icon, with a lime-green ring around the logo. The background features white wavy lines and text that reads 'Smells Like Breakfast Blend' at the top.

The Colour Palette

The Grind’s palette was designed to feel bold and eye-catching. We used bright green for its high visibility and to communicate energy, paired with berry pink and rich black to add balance.


The palette supports the brand’s bold identity so it doesn’t just look good but it stands out, too.


Pink coffee bag and smartphone displaying The Grind's Instagram page with various images and text.
Three colorful coffee or tea blend packages labeled 'The Grind,' with the middle package labeled 'Breakfast Blend,' and the right package labeled 'Berry Blast,' featuring stylized sun and hand graphics.
Graphic with the words 'GRIND' and 'COFFEE' separated by a dash, colored circles under each word in black, purple, green, and red, and a sunrise icon at the bottom.